Keratin is the key structural material that the body creates to build up hair, nails,and the outer layer of skin. Keratin is also the protein that protects cells from damage or stress. Keratin is extremely insoluble in water and organic solvents, making it great to help the hair structurally.
Sometimes, people have a PURE KERATIN TREATMENT for straightening, natural damaged, European and Asian hair. To me this equals thick, strong, dense curly or wavy hair treatment. I understand these are quite expense. These shampoos help support your hair if you have had such a treatment.
I have thin, fine curly hair, so I wouldn't qualify for the treatment. However, using a product that supports the hair after a harsh treatment, including perms, color, bleaching, non-organic daily products. I have found that rotating my shampoos helps make a bad hair day to a tolerably hair day [grin]. I have a purple one for brassiness; I have one with Argan Oil (a plant oil from a tree in Morocco) that conditions and moisturizes; I have another that is like a bar of soap with other great ingredients for healthy hair..
PURE KERATIN treatment revitalizes and illuminates dry and dull hair by revealing its natural shine. This hair elixir gives you body and softness for a silky result. This elixir contains "Cocamide" which is a made from coconut oil. This helps creates the foaming actions in products like shampoos and emulsifying conditioners.